Skip to main content

Hairgum PURE Shea Butter Serum Review

Peter Anthony Product Review

Hairgum PURE Shea Butter Serum



Works Well

Condition of Hair: 



Great Value

About the Company

Based in France, Laboratoire Ariland, maker of Hairgum products has always taken its inspiration from nature for its fragrances and textures. With a global reputation for producing high quality hair care and styling products for over the last 25 years using only the finest ingredients, Hairgum has always been able to be on top of the latest trends and fashions. Hairgum organic products (Pure and part of the Beauty range) feature authentic formulae developed without adding chemical ingredients. Products guaranteed to be free of paraben, polyethylene glycol (PEG), silicon, and artificial coloring- and enhanced with a 100% natural fragrance. In addition, no animal testing was carried out on the raw materials or finished products. The formula contains a maximum concentration of ingredients derived from organic farming.

What is it supposed to DO?

It put softness and shine back into your hair. Alone or mixed with women Hair conditioner, Pure protected hair and skin. Genuine serum, it is currently the organic Shea oil the most concentrated in Shea butter. It is the ideal product for dry and dehydrated hair. It is suitable for all types of dry hair even very thick and frizzy hair which it leaves soft and shiny.

How important is scent?

Keeping a light Ginger Scent, simple, clean, a little spicy. Scent rose a bit when using appliances. It did dissipate, not as quickly as the shampoo & conditioners. When styling you will smell it clearly and it will softly disappear.BIG burst and then very light. The most fragrant of the collection.

How does the product feel when you use it?

Great slip, not oily at all, very workable and works its way right into the hair not on it. Love this when we added to the conditioner as well.

How does the packaging look and hold up?

Very simple European packaging. What we liked as compared to others is this Shea Butter Serum is packaged in a 1.76 oz bottle. So you net almost twice as much as others. Simple snap cap can be opened and closed with one hand.

We put it through the paces!

We used this product in two ways First as a conditioning additive, second as a "Styling Serum". I have to say we liked both. The product was easy to work with, created shine as a Styling aide, closing down the cuticle and not building up in the hair. (We worked on fine hair through coarse and curly & found it really great for fine and normal, for thicker curly hair it worked great as well although the hair had a tendency to really soak it up faster. This was great as most serums address curly and coarse hair and avoid fine hair, we give this a great rating for people with normal & fine hair.

Peter Anthony and his friends share tricks of the trade!

Here we just got to play a lot and fall in love with the product. Our hands didn't feel sticky & we loved that when styling and finishing. I love placing some into the PURE Repairing Mask, on our test model we noticed several days after how well and even the color took. What we also noticed is that with a couple of drops mixed into the conditioner tangles were a bit more manageable and the natural bristle brushes had better slip through the hair. This product is not for building volume, but for keeping hair soft shiny and sexy, all of which we feel it did rather well. Here is another trick we played with, as we were testing the pomades we placed a bit of serum (two or three drops) into our hands and then chose the pomade we wanted. This simple little cocktail really allowed the pomade to work easily through the hair AND we were able to use everything that was on our hand getting the pomade to 'spread' a bit further.


Products you will need to complete the experience

No doubt this could easily be a stand alone product and mix into any collection easily. The cumulative results of the product will help all hair types although again we loved it with normal and fine hair especially. Add this for sure to the PURE Repairing Mask & PURE Gentle Shampoo because it belongs with them like PRADA & Ferrari.


Peter Anthony shares his last thoughts on the product

My final thoughts on this product is that it is simple and easy to use. There is a lot of forgiveness to it as a Serum, and a lot of PUNCH when added to the Repair Mask. I believe in collections and you can tell through my reviews that there is not a single answer ever for hair. Woman have many sides so each group of products simply enhances her collection and ability to express what she is feeling that day more clearly.