Peter Anthony Product Review
Arrojo Texture Paste
Condition of Hair:
About the Company
Really, the concept was simple: to create products that would be easy to understand - we want the consumer to be able to pick it up and know exactly what it does inside ten seconds and, as hairdressers working on the salon floor everyday, it had to match our own high expectations of product performance. We rigorously tested and refined each formula until we were completely happy. Previously Iíve assisted Aveda, KMS and Wella with their own product development, so it was great to put these experiences into Arrojo Product. As for the packaging design, I see it as a reflection of the Arrojo Brand ñ youthful, modern and direct with a fuss-free simplicity.
What is it supposed to DO?
Supple MID-HOLD paste that's perfect for short and messy styles. Texture and separation with a smooth matte finish. Recommended for that 'just rolled out of bed' look.
How important is scent?
Scent is completely unassuming and very very light. Just the way we like our styling products.
How does the product feel when you use it?
We love that is a paste that comes from a tube. It has great slip and a nice feel without being sticky.
How does the packaging look and hold up?
The Tube is genius, GENIUS! it allows you to use just a bit and then layer more if you need to.
We put it through the paces!
Man we used this on short, medium and long hair... Perfect for the Hipster and super cool for the weekend Bohemian.
It performed as stated plus some. YES we did get the 'out of bed look' but not just because we were testing so many products so early in the morning. Arrojo Texture Paste gave you that bit of control without pretense. Really rocked out thick natural curls, just a bit and you had that next day feeling that you need to control.
Peter Anthony and his friends share tricks of the trade!
Another less is more product that we think should be layered. I love just a touch and then A TOUCH MORE. Work it in with your hands and get free with it. A bit goes a long way and a bit more takes you that much further.
We liked starting from the middle to the end and then going to the root out, that just seemed to work great for our team.
Products you will need to complete the experience
We are huge fans of the Gentle Shampoo and Gentle Conditioner both by Arrojo, but this could easily be a stand alone for your collection and should be.
Peter Anthony shares his last thoughts on the product
MANY companies make great shampoos and conditioners and then find a good "one off" styling product! This is because most companies do not own salons first and still own them while they are creating products. Arrojo does, and this is why his styling products ALL perform as they should, at the highest level because he needs to use them all everyday! I love it.