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Our Story

Oribe, the eponymous line from one of the most influential hairdressers of all time, is a paraben- and sodium chloride-free, UV protecting, color-safe collection specifically tailored to meet the hair needs of the truly glamorous. Oribe products deliver the highest possible levels of performance and sophistication. Beautiful in function and form alike, this line is for taste-driven individuals who know that personal style — perfectly expressed— is the ultimate luxury.

There is no one who can claim Oribe's influence on beauty, and his ride is nowhere near done. Oribe is one of the select few whose sensibility encompasses the timeless and the ever-changing, from the voluminous glamour he lent to the pre-supermodels like Beverly Johnson, Carol Alt and Kim Alexis who he photographed with Ruven Afanador for The New York Times Magazine, to his vision for a Dolce & Gabbana accessories campaign by Steven Klein with the model Missy Rayder posed nude except for heels, a belt and humongous Mars Attacks hair, to the realization of his dream product line that was created with an assembled team of the top industry veterans and craftsmen from around the world. Oribe loves what he does and continues to do it, constantly and passionately, continuing to invent and re-invent, building his body of work and his influence on hair and fashion that defines the generations.

Our Passion

Oribe took his 30 year heritage of hairdressing and his love of glamour and individual beauty and translating it into his eponymous line by creating the line that he always imagined and envisioned - old world hairstyling supported by new world technology and the finest ingredients.

The end result will define luxury hair care A line of edited products focused on the needs of most discerning people; Oribe, his clients, peers and everyone likeminded who believes that elegant beauty, high performance, hand craftsmanship and luxury share the same side of the spectrum.

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