The year is 1880 and wigs and hair pieces are the height of fashion and 25-year old stylist Franz Ströher is at the cutting edge. He sets up his own company and launches Tullemoid Waterproof - a revolutionary new product that makes wigs both secure and waterproof. It’s a best-seller. In 1904, Stöher opens a factory in RothenKirchen, East Germany and builds a business founded on two key values: "vision and innovation."
With you, Wella is moving to the next level. To inspire new trends. To exceed expectations. To carry our passion for hairdressing into a new era. We're designing new tools with stylists to create outstanding results in salon and between visits. We're showcasing the artistic expression of professionals and bringing our expertise closer to you.